It’s a sad day when we say goodbye to our original logo. It’s the one that started it all, the one we’ve used to describe who we are and what we stand for, the one that brung us. But, alas, it has more than done its job. And it’s time to update it—without completely reinventing the wheel.
Our new version is a more simple, more modern and more, how you say, t-shirt-friendly mark that we think captures the fun and energetic nature of our cage-free canine community.
We hope you like it as much as we do. And if you have a TWB sticker on your car with the old logo, we will gladly supply you with a sticker showcasing the new version.
That’s not to say that the old version is completely obsolete. It’s just a limited edition collectors’ item nowadays. So if you sell one of our old t-shirts on eBay in, say, 46 years, there’s a chance it will be worth more than its original sticker price.
Surely, there will be some dogs in our pack who turn their cold noses up at the revamped mark, but with our 5th anniversary coming, we felt like it was the perfect time to make an update.
We look forward to showing it off on our signage, gear, billboards and—oh yeah—our website. We’ll need to get somebody working on that, pronto.
In the meantime, take a gander. And let us know what you think. Even if you don’t love it as much as the old one, we’d love to console you and attempt to reassure you that you will dig this one too. (Believe it or not, it took us a year to decide to make this change ourselves.)
And now, without further ado, unless you’ve already scrolled down, and we wouldn’t blame you if you did, we invite you to feast your eyes on our nnnnnnnnew logo.
And voila, drum roll, abracadabra, get a load of our new rendition: